Reading 4 – Part 2

Presumed Credibility

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The official BMW homepage has presumed credibility for me due to the fact that the brand has very high name recognition and is an iconic car manufacturer.

 

Reputed Credibility

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Uber has been recommended to me by multiple people, suggesting the brand as an alternative to using a taxi.

 

Surface Credibility

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The Squarespace homepage has a clean and minimal look. The page looks very well designed, and incorporates a changing background image. It has a very relaxed and familiar, homely feel that can build a sense of credibility.

 

Earned Credibility

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I have used Asos many times to purchase clothes online and I have always enjoyed the 100% money back guarantee that comes with each purchase if the clothes do not fit.

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